Tuesday, January 24, 2012

Video Marketing Meant For Rapid Profits

By Ramiro Jonathan

The acceleration of change in online advertising is rapid and one area that has experienced tremendous growth is video marketing. If you currently have any kind of presence online it has the possibility to greatly increase your traffic and brand awareness due to the amount of options you have in putting your message across. In terms of videos propagated on the internet, the sheer number of viewings may be numbered in the billions. That number is increasing and the fact is that the amount of time people will actually view a video is also increasing.

Social media is a great fit for this and it integrates nicely with Facebook and Twitter in particular. The success of these types of sites is that they're built through recommendation and one of the most effective forms of media for this is videos. The consumer electronics sector is making the rate of change even better. If you take the example of smartphones and iPads, you begin to understand that these are perfect programs for sharing videos. If you take a look around whenever you are on the train or walking in your town or city, people are using hand held products to access media.

So if we understand that video should be something that forms part of our marketing strategy, why are so many people still overlooking this? We may be steering clear of this because of the thought of filming ourselves or the actual technicalities involved. Making a video is in fact not that difficult and can be done to suit your budget. If you want something simple that can do the job for you, then you might want to consider a flip camera which can be completely suitable. The worry about filming yourself is in many instances taken away by the fact that is not required for what you would like to present. A proven video method uses a combination of powerpoint and a screen capture product from a company like Camtasia. Another easy option is to choose some pictures and music that a company called Animoto will turn into a video with written text at the same time.

The variety of video you actually produce may very much depend on the type of online business you run. You need to take into consideration who will be viewing it and then try to match your technique to their needs. If people go to you for advice, then this ought to be reflected in what you develop for them to view. On the other hand, if you are reviewing merchandise then actually doing some type of filmed demonstration can be very powerful to help people decide. A video that can make people laugh or is a bit quirky can be utilized in the right instances and can quickly be distributed around the internet.

Video marketing is here to stay, so now is the point in time to start using this to boost your traffic and your profits online.

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