Wednesday, March 7, 2012

High Quality Graphics and Your Business

Examples of computer clip art. (Source: Open C...Image via Wikipedia
By Rui Ludovino

Whether your business offers products and services offline or online, high quality graphics can play an important role. You've heard it time and time again, "a picture's worth a thousand words," and that's true when you opt for high quality graphics.

Let's first look at offline businesses. How often do you see products that don't offer some time of graphic packaging designed to help sell the product, and it works? Consumer testing has shown that if you have two identical items -the one with catchy quality graphics will sell much more.

Can you imagine going to the store to buy a bottle of apple juice and all that was on the packaging were the words "apple juice." Would you buy this apple juice or would you choose the one that looked professionally packaged with colorful graphic components that were attractive and appealing to the appetite?

The automobile industry, communication industry, and food industry all know how important graphics attached to their products and services are. If the auto industry could sell cars with plain sheets of white paper with just the vehicle facts, do you really think they would go to the cost of printing those enticing color brochures? They provide them because they work.

The examples are endless but you get the idea. The power of high quality graphics is even more evident online. Anyone can sell products or services online as long as they have a computer. As a result, there has been an explosion of online businesses and a highly competitive market has evolved. Making sales online is not as simple as one might think.

There's the high level of competition, the uneasiness that still exists by consumers, and perception, which all affect whether a visitor decides to complete a purchase. When your website is perceived as a safe place to shop visitors will buy. The use of graphics can help to achieve that feeling, and quality graphics will also entice visitors creating a positive buying experience.

Graphic design is critical to the success of your online business. As a result, you should leave it to the professionals to create the best images for your business, and where to place those images. Whatever you do, don't assume that a little bit of clip art or just any image will do the job. Thousands upon thousands of businesses before you have failed because of this one little mistake. Don't let your business become a statistic.

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